Most brandslook expensive.Yours should lookinevitable.
Founder-led brand identity, digital and motion design for ambitious companies in the Gulf, MENA and beyond — from cybersecurity and fintech to FMCG, real estate and hospitality. You leave with a system your team can actually run, and you own every file.
Work that earns attention.
Identity systems, interfaces and campaigns built to be used every day — not admired once.
What we craft.
Brand Identity
Logo · Visual identity · Packaging · Guidelines
Brand & UI Design
Product design · Interfaces · Design systems · Prototypes
Motion & Video
Reels · Commercials · Motion graphics · Editing
Social & Campaigns
Content systems · Campaigns · Presentation design
Web Design
Landing pages · Websites · Launch assets
AI Creative
Firefly · Midjourney · Runway · Creative automation
Three steps. No theatre.
Discovery & strategy
A working session on your market, audience and ambition. I map positioning, tone and the jobs the brand has to do before a single pixel moves.
Design & direction
Identity, interface or campaign direction built in focused rounds. You see real applications — not mood boards — and we refine against how the brand will actually be used.
Delivery & handover
Final files, guidelines and templates handed over in full. Your team can produce on-brand work the day after we finish, without depending on me.
A brand is the cheapest sales team you'll ever hire.
You're not buying files. You're buying the reason a client picks you over the cheaper option — and keeps picking you. Priced as an investment that pays back every time someone sees your work.
- ◆ No bloated retainers — you pay for the work, not the overhead.
- ◆ Every project is scoped to what you actually need.
- ◆ Book a call and you get a written proposal, not a guess.
Answers, upfront.
Projects start from $2,000. Final pricing depends on scope — a focused identity refresh sits near the bottom of that range, while a full identity system with motion, campaign and web assets sits higher. You always get a written proposal before anything begins.
Ghassan El Turk
Art Director with 5+ years leading brand identity, digital campaigns and motion design across the Gulf and MENA region — building consistent, high-engagement visual systems for clients in cybersecurity, fintech, FMCG, real estate and hospitality.
Managing 150+ freelance client relationships has extended naturally into business development: acquisition, pitching and long-term account management. That means the work is scoped commercially, not just aesthetically — brand strategy translated into scalable creative output, across multiple markets and tight production timelines.
Fluent in AI-assisted design workflows (Firefly, Midjourney, Stable Diffusion, Runway) to accelerate concepting and delivery without compromising craft. The belief behind all of it is simple: design isn't decoration — it's the fastest way for a business to be taken seriously.
Where craft meets machine.
A dedicated pipeline for generative visuals, campaign automation and hyper-real product imagery — art-directed with the taste of a studio, delivered at the speed of software.